Hitters Digest #06
Today it’s Happy Gilmore’s putter making a \$500 comeback, CLOT turning Stan Smiths into espadrille heat, and WIND AND SEA linking De La Soul & PaRappa for a drop full of rhythm and roots.
Yoo! What happens when nostalgia, street culture, and golf collide?
When a hockey stick becomes a putter, sneakers hit the sand in espadrille soles, and hip-hop legends drop daisy-covered denim?
Welcome to Hitters Digest #06 — where the game gets louder, looser, and way more fun. No rules. Just rhythm.
#NotYourCountryClub
⚽️ AC Milan Swings In: When Football Clubs Turn Golf into a Lifestyle Flex
AC Milan just stepped onto the fairway—and they didn’t come to blend in. Teaming up with PUMA Golf, the club dropped a sleek, tonal golf capsule led by Christian Pulisic, who’s as dialed on the green as he is on the pitch. The collection features a fresh “AC Milan Golf Club” crest and delivers that perfect mix of performance and elegance, tailored for the off-pitch lifestyle.
But here’s the bigger story: it’s not just Milan. Aston Villa already tested the waters with their own golf drop last winter, tapping players like Matty Cash and Tyrone Mings to bring the energy. What used to be low-effort merch is evolving—clubs are moving like fashion labels now. They’re turning golf into a new lane for expression, identity, and brand storytelling.
For players, it’s deeper than just a hobby. Golf is the escape, the slowdown, the locker room extension. And using first-team stars as the face? That’s the cheat code. Because whether or not the swing’s pure, the presence is undeniable.
🔥 Hitters Vibe Check:
This is the crossover we’ve been waiting for. Football clubs tapping into golf as lifestyle, not afterthought. Taste, heritage, and global influence—all landing on the tee box. Urban Hitters knows: the fairway is just another stage.
🎙️ WIND AND SEA Links De La Soul & PaRappa for a Drop That Hits Different
WIND AND SEA just lined up a triple collab that’s pure rhythm and nostalgia: De La Soul meets PaRappa the Rapper in a collection that’s all love, peace, and throwback flavor. Born from the iconic “Say ‘I Gotta Believe!’” video—where the legendary hip-hop crew and the rhythm game crossover—this drop pays tribute to creativity that doesn’t miss a beat.
The daisy runs through it all, repping De La’s “D.A.I.S.Y.” philosophy (Da Inner Sound, Y’all) and PaRappa’s flower crush, Sunny Funny. Think: playful denim jackets, sweat sets, and graphic tees with De La Soul portraits. There’s even a short-sleeve daisy button-up, plus gold chains, totes, and cozy blankets to round out the fit.
It’s a wearable love letter to 90s hip-hop and pixelated rhythm, made for anyone who believes in doing it with style and soul.
🔥 Hitters Vibe Check:
This drop bridges music, gaming, and culture with pure feel-good energy. From De La’s conscious bars to PaRappa’s flow, it’s all about expression—and that’s exactly where Urban Hitters lives. Real ones know: style moves when the rhythm’s right.
📺 Happy Gilmore’s Hockey Stick Putter Is Back—Just Tap It In (For $500)
Odyssey just dusted off one of golf’s most chaotic icons—the hockey stick putter from Happy Gilmore—and brought it back for the sequel season. Nearly 30 years after Happy took the course by storm (and fistfight), the spiky, slapshot-inspired flatstick is making a comeback. Spoiler: it’s not exactly built for birdies.
Dropping alongside a fresh dozen of Happy-themed Chrome Tour golf balls, this re-release is all about nostalgia. The putter? $500 and more of a collector’s flex than something you’d bring to the muni. But the vibes? Immaculate. The balls come stamped with legendary lines like “Just tap it in” and “It’s all in the hips”—instant classics for anyone who grew up yelling at their clubs.
The putter lands July 25 to sync with Happy Gilmore 2 on Netflix, but the balls are already live. You know what to do.
🔥 Hitters Vibe Check:
This drop isn’t about performance—it’s about pop culture. Happy Gilmore changed how a generation saw golf, and this re-release hits that same sweet spot: loud, fun, and a little unhinged. That’s Urban Hitters DNA, plain and simple.
📝 Urban Hitters Quote of the Week
No polos, no pretense – just pure energy, style, and next-gen golf culture. From the street to the green, we showed that golf can be loud, expressive, and unapologetically bold. Legacy meets rebellion. Precision meets presence.